Hello there, entrepreneur!
I’m Emily Richett, a former TV news reporter and current publicist. Over the past decade, I've worked with everyone from Fortune 500 leaders to solopreneurs, helping them grow their brands, increase their visibility, and ultimately, their profitability.
I’ve put thousands of business owners like you in front of the camera, helping them to reach more customers and generate more sales, all while making a major impact while doing it.
Here is a look at just some of the media our clients have landed recently:
You could hire a firm or publicist and spend tens of thousands of dollars. But for most small businesses and entrepreneurs, getting media coverage for yourself is not only far more affordable, it’s usually more effective, too!
You just need to know the right process, how to connect with the media and influencers, and how to position your brand to be newsworthy. And I’m here to help you do just that.
During my time as a journalist, I received hundreds, sometimes thousands of pitches a week.
I was always on the lookout for someone newsworthy to feature. And not only that, but the business owners who understood what I needed to do my job (and therefore made my job easier), were the ones that I featured over and over again.
I left my career as a journalist to start a PR firm because
1- I thought it would be fun (yay, hustle!)
2- because I saw a major need in the market.
Too many great businesses were “best-kept secrets.”
They had amazing services or products, a small community of raving fans… but not nearly enough people knew about them.
As endearing as it sounds, no business wants to be a “best kept secret.”
It doesn’t matter if you’re the very best at what you do, if not enough people know about you, you’ll continue to struggle with getting consistent leads, sales or clients.
Are you ready to gain visibility and grow your brand?
Over the past five years, my firm has worked with small and major corporations, and everything in-between. We constantly hear from personal brands, coaches, authors, and entrepreneurs who are looking to generate publicity for their business on a budget.
That’s why I created a 6-week online course called AMPLIFY. It’s a streamlined, engaging course where I teach you everything I know about positioning your brand to be newsworthy- and leveraging those opportunities for more business, more customers and more sales.
It’s for entrepreneurs who are ready to take their business to the next level and make a bigger impact, but don’t have the budget to work with a firm or publicist one-on-one.
AMPLIFY is for you if:
So, what will you learn?
- How to craft your message to resonate with the media and audiences of thousands of potential customers
- The most effective ways to connect with media gatekeepers like reporters, editors, and writers who can share your story
- How to pitch the media so they not only respond, but actually say YES!
- The different types of media opportunities and how to decide which ones are best for you
- The top ways to generate visibility and to position yourself as the go-to expert in your industry
- How to leverage your media opportunities for an impact on your brand and your bottom line.
This course is closed for enrollment.
Course Curriculum
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StartWELCOME: Setting you up for PR success! (1:15)
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StartLESSON 1: Your Audience- How to define who to target & how to reach them (4:08)
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StartLESSON 2: Your Stories- Create newsworthy stories the media loves! (9:57)
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StartLESSON 3: Your Visuals- How to help reporters and editors to visually share your story (3:30)
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StartLESSON 4: Your Call to Action- Construct a compelling offer that converts viewers into paying customers (2:39)
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StartLESSON 5: Publicity Plan- create an easy, effective PR strategy & pitching calendar that will turn your plans into action (4:46)
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StartWELCOME: Getting Ready to Pitch! (1:15)
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StartLESSON 1: Connecting with Media- reaching out to media pros who are interested in your story and how to build a meaning relationship with them (4:52)
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StartLESSON 2: The Art of the Pitch- the elements every good pitch needs to get you booked and the common pitch pitfalls to avoid (25:17)
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StartLESSON 3: Follow-up Success- How to follow-up and make sure your pitch equals press! (7:23)
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StartBONUS: How to use the tools mentioned in these lessons (12:20)
30-Day Money Back Guarantee
I’m confident you’ll love the course, but if for some reason you don’t, I’ll refund your money within the first 30 days
"After implementing what Emily teaches in the first two lessons, I landed two TV features and a radio interview for my doula agency! The best part, now reporters are contacting me for story ideas...
If you're wondering if Amplify is worth the investment, it is! Don't wait, just sign up. You'll be glad you did."
KRISTIN REVERE, GOLD COAST DOULAS
"One consult with Emily and I landed two TV interviews and two print articles-- selling out my event! Now, I am a regular on-air contributor for a TV station. Thanks to Emily for the encouragement and guidance in amplifying my brand!
- Lindsay Castleman, Pathways Counseling
"I can’t thank you enough! My phone has been ringing off the hook... an executive producer for the Lifetime network saw the coverage you got me and they are going to feature our company on a national travel show! I am forever grateful!"
LAURIE RYAN, GREAT LAKES PUB CRUISER
"Before I opened my shop, I didn't have a plan for publicity. I was busy hiring and training staff, creating menus, and finishing construction so we could open our doors.
By working with Emily, our grand opening was a huge success. We had coverage from all the big TV, radio and print outlets. My shop was packed during the VIP event and I was able to focus on all the details of opening my business while she handled the rest.
I had hoped the investment would come back tenfold and our first week in, I can confidently say it already has. Now I'm looking forward to continuing these valuable relationships to help grow my business."