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Amplify PR
START HERE
Let's Do This! (2:11)
MODULE 1 - PR FOUNDATION
WELCOME: Setting you up for PR success! (1:15)
LESSON 1: Your Audience- How to define who to target & how to reach them (4:08)
LESSON 2: Your Stories- Create newsworthy stories the media loves! (9:57)
LESSON 3: Your Visuals- How to help reporters and editors to visually share your story (3:30)
LESSON 4: Your Call to Action- Construct a compelling offer that converts viewers into paying customers (2:39)
LESSON 5: Publicity Plan- create an easy, effective PR strategy & pitching calendar that will turn your plans into action (4:46)
WEEK 2- PITCH PERFECTION
WELCOME: Getting Ready to Pitch! (1:15)
LESSON 1: Connecting with Media- reaching out to media pros who are interested in your story and how to build a meaning relationship with them (4:52)
LESSON 2: The Art of the Pitch- the elements every good pitch needs to get you booked and the common pitch pitfalls to avoid (25:17)
LESSON 3: Follow-up Success- How to follow-up and make sure your pitch equals press! (7:23)
BONUS: How to use the tools mentioned in these lessons (12:20)
WEEK 3- CREATING YOUR PR TOOL KIT
WELCOME: Week 3! (2:12)
LESSON 1: Your Bios- The types you need and what to include (11:18)
LESSON 2: Press Kit- What is it and how to leverage it for more publicity (15:56)
LESSON 3: Press Releases- When to use them and how to write them (9:46)
WEEK 4- MEDIA TRAINING 101
WELCOME- Week 4 (3:57)
LESSON 1: Preparing- what to do before your interview and how to prepare for the unexpected (7:02)
LESSON 2: Media Sheet- aka "secret sauce" that will have you nailing every media appearance (17:29)
LESSON 3: On-air tips- what to do when being interviewed on-camera (8:46)
WEEK 5- DIFFERENT TYPES OF MEDIA OPPORTUNITIES: HOW TO LAND 'EM, HOW TO ROCK 'EM!
WELCOME- Week 5! (2:26)
LESSON 1: The Product Round-Up - great for product-based businesses (19:25)
LESSON 2: The Live Morning TV Feature- one of the best opportunities in media (20:41)
LESSON 3: The Expert Interview - building thought leadership as the media's go-to expert (13:24)
LESSON 4: Podcasts - how to pitch + prepare like a pro (11:05)
LESSON 5: Becoming a Contributor- writing for major publications and getting your own byline (6:50)
WEEK 6- TURN YOUR PRESS INTO PROFIT
LESSON 1: Leverage your coverage (7:25)
LESSON 2: Press into profit (11:46)
LESSON 3: The "Up Next" Technique + Getting Invited Back (5:23)
BONUSES!
AMPLIFY MEDIA DATABASE: Our database full of media contacts including reporters, editors, producers, & bloggers
PRIVATE AMPLIFY COMMUNITY: Join the Facebook Group!
Publicity Guide for Entrepreneurs
LESSON 4: Podcasts - how to pitch + prepare like a pro
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